Chefs hold within themselves infinite potential and resources to succeed at their service.

Love Letters to Chefs exists to empower chefs to recognise, expand and maximise that potential.

We will undertake these three streams of work to that end:

Chefs can Calculate

Owing to negative experiences in early education, many chefs struggle with the application of mathematics to cooking. This impacts how accurately they perform everyday tasks, as well as how successfully they run the kitchens they lead.

The truth is that we require only a handful of calculations in the kitchen.

Can we impart to chefs the fundamentals behind those calculations, so that they find the confidence to employ them in their everyday work? 

How can we help chefs recognise that they can calculate? 

Chefs are Artists

“I’m not an artist” is a familiar refrain in kitchens. Rather than being an expression of humility, many chefs use it to apologise for the lack of sophistication in their plating skills.

The truth is that there is an art to cooking and plating food: an art that has evolved over the centuries, an art that has been handed down to them.

Can we codify the principles of food design, giving chefs a legitimate language through which they can articulate their compositions? 

How can we help chefs expand the expression of their artistic abilities?

Chefs Awaken

Inbuilt within the chef culture is the implication that someone who cooks professionally is somewhat less than enough and somehow less than worthy.

You will hear it in their assertions: “I’m only a chef”. You will see it in their motivations – the attachment to external validation, the self-sacrificing attitude, the way they treat each other and the constant proving of themselves and their capabilities – all of which serve only to distract them from their craft. Our kitchens might have been modelled on the military brigade system, but exactly what enemy do chefs set out to fight at each service? 

The truth is that every chef has the necessary ingredients for the service that he or she has been called to. 

Can we help chefs own that truth and therefore show up more powerfully to that service?

How can we help chefs awaken to their potential and maximise it?